DISPLAY ADVERTISING RATES

Open

3x

6x

12x

Full Page

$650

$575

$520

$450

2/3

$530

$475

$425

$350

1/2

$420

$375

$330

$300

1/3

$320

$290

$275

$250

1/4

$240

$210

$200

$180

1/6

$200

$180

$160

$150

1/8

$150

$140

$130

$120

Cover 2 (Inside Front)

$700

$625

$600

$575

Cover 3
(Inside Back)

$700

$625

$600

$575

Cover 4
(Back Cover)

$750

$675

$650

$625

Covers are available in color.
Please call for rates.

Display Ad Sizes

Ad Sizes

Width/Height
Inches

Width/Height
Picas

Full

7 1/4 x 10

43.5 x 60

2/3

4 3/4 x 10

28.5 x 60

1/2 Horizontal

7 1/4 x 4 7/8

43.5 x 29

1/2 Vertical
(2-col. pg.)

3 1/2 x 10

21 x 60

1/2 Vertical
(3-col. pg.)

4 3/4 x 7 1/2

28.5 x 45.5

1/3 Horizontal

4 3/4 x 4 7/8

28.5 x 29

1/3 Vertical

2 1/4 x 10

14 x 60

1/4 Vertical
(2 col. pg.)

3 1/2 x 4 7/8

21 x 29

1/4 Vertical
(3 col. pg.)

2 1/4 x 7 3/8

14 x 45.5

1/6 Horizontal

4 3/4 x 2 1/4

28.5 x 14

1/6 Vertical

2 1/4 x 4 3/4

14 x 29

1/8

3 1/2 x 2 1/4

21 x 14

1/12

2 1/4 x 2 1/4

14 x 14

Back Cover

7 1/4 x 9

43.5 x 54

Today’s Equestrian Directory:
5 Lines (Listing includes Name, Address, Telephone Number, Website Address, and 1-line description of your business.) To be listed under category of your choice. $300 per year (10 issues). Full payment must accompany all orders.

Classified Advertising:
$30 for first 20 words, 50 cents for each additional word. Full payment must accompany all ads.

TERMS OF PAYMENT:
a. All ads are due upon receipt of invoice except for first ad which is due upon order. We accept major credit cards which will be charged monthly on each publication date.
b. Invoices not paid within 60 days will be charged a 1.5% monthly fee.
c. An agency commission of 15% applies to recognized advertising agencies only. However, commission will be forfeited if account is not paid in full within 30 days or if advertiser is billed directly.
d. Placement of an ad in Today’s Equestrian constitutes an agreement to abide by all terms and conditions.

PREFERRED POSITION:
If available, preferred position will be considered as a request. However, there is an additional charge of 10% for spreads and 15% for Center Spread.

MECHANICAL CHARGES:
The rates of display ads include simple typesetting and layout. We are not an advertising agency and if you require more complex ad design, we will be happy to refer you to an agency.

MECHANICAL REQUIREMENTS:
Printed web offset, saddle stitched.
Image Area: 7" x 10"
Bleed: 8-1/4" x 11-1/4"
Finished size: 7-7/8" x 10 3/4"
B/W Halftones: 71-line screen
Color Covers: back/inside front and back: 133-line screen
Front Cover is not available for advertising.

Ads may be submitted in pdf format or on disk: TIFF files or Quark/Mac floppy or zip disk.

ADVERTISING DEADLINES:
For ad deadlines see the Advertising/Editorial Schedule by clicking here.